I am not a Youtube star and I am not making crazy money from Youtube videos, but I love to use my SEO/Marketing knowledge to see if I can get any traction and potentially make money through different revenue streams. I decided I was going to use similar tactics I used back in 2010 which generated me over $48,912.63 in Google Adsense Revenue.
Youtube is used by millions of people every day. People go there for entertainment, product reviews, how-to videos, and many more reasons! So you probably see the potential.
So I decided to take on this challenge. Here is a step by step process I took to get started.
Step 1: I picked my Youtube Channel Theme
I wanted to pick a theme that I enjoy doing and people would benefit from watching.
So I decided on two different categories:
- How-to Videos – I am always doing DIY projects and every time I start one, I always watch a video on how to do it. So I figured, when I am working on a project, I will try to make a better video on that topic and hope people will watch mine instead 🙂
- Product Reviews – This goes hand in hand with the DIY projects I like to do. I will make a video of it and provide an honest review.
Make sure you are making videos of something you enjoy or you will stop after your first few videos don’t get any traction.
Step 2: Find Keywords That Have Search Volume
Once you decide on a video you are going to make, see if there is any search volume surrounding that topic. I wanted to share two different examples that have worked for me.
For example 1: High Volume & High Competition Search Volume
I decided to make a video on killing mosquitoes with an insect fogger because I did not want to pay a professional company $75 per visit. Just thinking logically about this, you have to assume that you are not the only person wanting to do this! You would also love to watch a video on how someone did this and what product they used. It sounds like a great candidate for a video!
If you do a bit of research there is a ton of monthly traffic. (Seasonal of course)
You do not have to rank for every keyword, you can just focus on one of them. I used SEMRush for this data. This is a very competitive keyword to rank so if you can get some rankings, you will get traffic to your videos!
Example 2: Niche Video with Low Search Volume
I made another video of myself replacing my throttle body on my 2006 Honda CRV. That is not going to have a ton of search volume but there are going to be people that will search for replacing a throttle body for a Honda CRV. The good thing about making videos like this is that the person that gets to your video will probably watch every minute of it.
At 10 minutes a pop, you can see where I can start racking up some minutes on a monthly basis!
Step 3: Optimize Your Video to Rank for Keywords that Have Search Volume
- Title of the Video – This is the primary keywords you want to rank for when people search on Youtube
- Video Description – This is supporting content to your Title to emphasize the keywords you want to rank for.
- Keywords – These are related keywords that you want your video associated with.
If you do those three steps above, I bet you will get some traffic to your youtube videos. If you have a cool theme, make great videos, people will start liking, sharing, and following your channel! It all takes time and there is a learning curve, but overall, it can be really fun especially if you are making videos you enjoy!
Also, if you can show me some love, I am trying to increase my Youtube Subscribers! Please subscribe to my channel!